One way to add values to businesses is as an expert witness. Unfortunately in the advertising, marketing and in particularly within digital media, ad-tech and mar-tech, contracts are vague, and disagreements happen. There there is the grey area of trademarks and “confusion” within an advertising or media environment.
I started out not as an expert per-se but in a patent prior art case where I had knowledge of the prior art to a patent. After that the cases got more fun, the first one I did for free LOL a civic duty then every once in a while, I’d get a call:
- 2008 Declaratory & research for US DOJ re. Google – Yahoo proposed alliance (16 pages) FREE
- Litigation regarding Patent issues
- Trademark issues in search results, and display media
- Invalid and fraudulent traffic . impressions
- Ad impression billing
- Monopolistic behavior
So, if you need an expert find me on LinkedIn or shoot me a note on one of my email addresses, easy enough to find.