Author: kevin lee
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Are LLM based chat bots vulnerable to SEO spam given the probabilistic nature of their responses? If a particular element of information is corroborated many times across the crawlable web does it influence results?
The Vulnerability of LLM-Based Chatbots to SEO Spam and Corroborated Information Influence Recent advancements in large language models (LLMs) have revolutionized conversational AI, but their probabilistic foundations and reliance on web-scale training data raise critical questions about susceptibility to search engine optimization (SEO) spam manipulation. This report analyzes how the statistical nature of LLM text Read more
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The duplicate content bonus
Since Google’s early algorithm changes made to fight SEO spam, the issue of duplicate content has been on the radar of content and SEO professionals. Re-posting ore re–syndication of the same or similar content had risks associated with it. Oddly, now naturally occurring duplicate content is informing LLMs about businesses and individuals and their specialties. Read more
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Journalists who eclipse their employers
Below is a short list of well-known broadcast journalists who (at least on a major platform like Twitter) have built a larger personal following than the main account of the network or program that employs (or recently employed) them. Social media numbers, of course, change over time, so consider these snapshots rather than static facts. Read more
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Protected: Missed Opportunity, QRs for improved response & tracking
There is no excerpt because this is a protected post. Read more
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PR, Create The Story, Share Your Stardom
I really loved the Dunewood Fire Island oceanfront house that we built shortly after Sandy. Yet the time came in 2018 to put the house up for sale for a variety of reasons. Despite the house being a stunning architectural digest quality house, both my internal PR team at Didit, a long island marketing agency, Read more
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The reason I invested in Boatbound which became Boatsetter
I was pitched on the concept of Air BnB for boats. I saw in the Bay Shore marina that I was a heavy boat user, taking it back and forth to my Fire Island house in Dunewood. (since sold) The premise made sense especially given the umbrella insurance coverage that had been procured. Read more
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Hack the Eisenhower Decision Matrix with “Time”
Steven Covey popularized the “Eisenhower Decision Matrix” to help people plan out their day and their projects. The EDM was derived from a famous remark made by General Eisenhower: “What is important is seldom urgent and what is urgent is seldom important.” But the Eisenhower Decision Matrix is a great tool to use for prioritizing Read more