Category: Business
general business
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Large Google Advertisers Demand Justice via Mass Arbitration for Ad Spend Recovery
The Quiet Reckoning: Large Advertisers Pursue Mass Arbitration Against Google for Ad Spend Recovery Thousands of companies that spent millions or billions of dollars on Google advertising over the last ten-years are now quietly mobilizing to recover what they believe were unlawful overcharges, and the scale of potential damages is staggering. Led by Chicago-based law Read more
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PR, Create The Story, Share Your Stardom
I really loved the Dunewood Fire Island oceanfront house that we built shortly after Sandy. Yet the time came in 2018 to put the house up for sale for a variety of reasons. Despite the house being a stunning architectural digest quality house, both my internal PR team at Didit, a long island marketing agency, Read more
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Hack the Eisenhower Decision Matrix with “Time”
Steven Covey popularized the “Eisenhower Decision Matrix” to help people plan out their day and their projects. The EDM was derived from a famous remark made by General Eisenhower: “What is important is seldom urgent and what is urgent is seldom important.” But the Eisenhower Decision Matrix is a great tool to use for prioritizing Read more