Category: Cause Marketing
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Alternative DAF platforms enabling for‑profit impact: Invest with your Donor Advised Fund
Several specialized donor-advised fund (DAF) platforms now enable donors to make for‑profit, impact‑oriented investments in much the same way LOHAS and Realize Impact do, Alternative DAF platforms enabling for‑profit impact LOHAS – Provides DAFs that can invest in any private‑sector impact company, fund, or even entertainment production with an impact thesis, explicitly positioning itself as… Read more
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That time I tried to buy Gawker.com out of bankruptcy
After generating over $8 million for nonprofits with We-Care.com’s cause marketing powered shopping I developed aa technology that would facilitate cause marketing powered content. So, I tried to buy Gawker.com out of the bankruptcy in January of 2018. Got a ton of press and almost got it. My winning bid was invalidated due to someone’s… Read more
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The biggest mid-sized check We-Care delivered.
I won’t lie, being on prime-time TV was fun. We-Care.com the predecessor to AmazonSMILE (story for a different day) has raised over $8 million for nonprofit causes and wanted some PR as a cause marketing platform. We had collected funds from shoppers who designated us as stewards of those funds instead of designating causes. So… Read more